Wednesday, December 05, 2007
The new 5 W's and an H
Paul Bradshaw has another thought-provoking post in his Online Journalism blog. This time around he asks:
Bradshaw suggests that online journalists go beyond that to connect with readers by employing "Five W's and a H that should come *after* every story." They are:
Bradshaw followed up with a mock-up on how this would work. A fascinating idea that bears serious consideration.
Have you ever been to one of those meetings where there is a lot of talking - but no action? That’s what most news websites and blogs are like at the moment. One endless meeting.
Bradshaw suggests that online journalists go beyond that to connect with readers by employing "Five W's and a H that should come *after* every story." They are:
- Who can I connect with?
- What did the journalist read to write this?
- Where did this happen?
- When are events coming up that I need to be aware of?
- Why should I care?
- How can I make a difference?
Bradshaw followed up with a mock-up on how this would work. A fascinating idea that bears serious consideration.
Labels: audience, calendars, databases, mapping, social networking
