Wednesday, February 20, 2008
A new Sun rises
The Baltimore Sun is closing its Baltimore County bureau, but that doesn't mean it's only scaling back. MediaLife Magazine reports that the Sun will be launching a new Web site and free paper this spring, both aimed at attracting young readers:
The new paper, to be called b, and an associated web site, bthesite.com, will come out on April 14. It will be aimed at 18- to 34-year-olds, and it will be distributed during the week in special newspaper boxes and places like coffee shops and bars. It will carry news, sports, opinion pieces and information on local entertainment. ... The timing of the announcement of this new venture is surprising, given that the Tribune Co. said earlier this month that it would undergo a huge round of cost cuts, including cutting 400 to 500 jobs across the various newspapers it owns.
Labels: newspapers youth
